Experimenting with new sales formats always requires meticulous planning, and planning an all-day virtual beauty festival with multiple brands was an incredibly ambitious effort. Using Facebook Live and conversational commerce solutions from Jumper.ai, we were able to host an outstanding live event that deepened our engagement with our audience and boosted sales. It was a great success!
Eda Lim
Head of Digital and eCommerce, L’Oréal Luxury Malaysia