Instagram is a perfect avenue for us to connect with our customers especially since many people use Instagram to discover new beauty products. However, it was difficult to follow-up with people or respond to potential sales leads because we did not have the right tools. By implementing Messenger API for Instagram, we have not only scaled our conversations through different entry points such as Instagram Feed, Instagram Stories, mentions, and direct messages, but have also improved our response time to customer inquiries.
Eda Lim
Head Of Digital, Luxury & Professional Division, Kiehl’s Malaysia